framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Calvin Klein “Downtown” 2014

Calvin Klein “Downtown” (2014) is a Calvin Klein commercial directed by David Fincher. It won one award: Clio 2014 Bronze — Film Technique / Cinematography.

Rooney Mara navigates the bustling city, from quiet moments to public appearances, embodying the essence of Calvin Klein's "Downtown" fragrance.

Video: RESET UK on Vimeo

Shot by shot

  1. A woman in a white shirt and dark jacket stands in a cafe, holding a cup, with reflections of the street and other people visible in the window.© Calvin Klein0:00
  2. A young woman with short hair, wearing a leather jacket, holds a coffee cup and looks down, possibly eating, in an interior setting.© Calvin Klein0:02
  3. A young woman in a leather jacket sips from a coffee cup, looking out a window with reflections, in a black and white shot.© Calvin Klein0:04
  4. A woman lies down as a makeup artist applies mascara to her eyelashes, in a black and white, high-contrast shot.© Calvin Klein0:12
  5. A black and white shot shows a woman in a dress posing on a rooftop with the Manhattan Bridge in the background, while a film crew works nearby.© Calvin Klein0:15
  6. Rooney Mara, a young woman with dark hair and a tank top, smiles at the camera with a bridge in the background.© Calvin Klein0:17
  7. A young woman in a black dress smiles at an older woman holding a small dog in a bright, mirrored room.© Calvin Klein0:25
  8. A young woman with short dark hair and a black dress sits at a press conference, looking slightly to the right, surrounded by microphones.© Calvin Klein0:29
  9. A woman with her hair in a bun, wearing a halter top, sits at a table with many microphones, facing a crowd of people with raised hands.© Calvin Klein0:30
  10. A young woman in a bathrobe is sleeping on a couch with an open book on her chest, bathed in sunlight in a cozy interior.© Calvin Klein0:35
  11. A woman in a dress dances with two children in a paved alleyway, with trailers and classic cars in the background.© Calvin Klein0:37
  12. A woman in a dress stands in the rain on a city street at night, surrounded by people and a bus, in a black and white shot.© Calvin Klein0:42

Stills © Calvin Klein. Made by David Fincher.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rooney Mara's journey through New York City, capturing the essence of modern femininity.

celebrity endorsementslice of lifebehind the scenescity as characterblack and white aestheticjourney of self-discovery

The cut

Length
60 s
Shots
27
Average shot
2.2 s

What creatives use Calvin Klein “Downtown” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Calvin Klein “Downtown”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a white shirt and dark jacket stands in a cafe, holding a cup, with reflections of the street and other people visible in the window.© Calvin KleinA young woman with short hair, wearing a leather jacket, holds a coffee cup and looks down, possibly eating, in an interior setting.© Calvin KleinA young woman in a leather jacket sips from a coffee cup, looking out a window with reflections, in a black and white shot.© Calvin KleinA woman lies down as a makeup artist applies mascara to her eyelashes, in a black and white, high-contrast shot.© Calvin Klein
    Frames from Calvin Klein “Downtown”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Calvin Klein “Downtown” in order, with its length, framing and what happens in it.

    A woman in a white shirt and dark jacket stands in a cafe, holding a cup, with reflections of the street and other people visible in the window.© Calvin KleinA young woman with short hair, wearing a leather jacket, holds a coffee cup and looks down, possibly eating, in an interior setting.© Calvin KleinA young woman in a leather jacket sips from a coffee cup, looking out a window with reflections, in a black and white shot.© Calvin KleinA woman lies down as a makeup artist applies mascara to her eyelashes, in a black and white, high-contrast shot.© Calvin KleinA black and white shot shows a woman in a dress posing on a rooftop with the Manhattan Bridge in the background, while a film crew works nearby.© Calvin KleinRooney Mara, a young woman with dark hair and a tank top, smiles at the camera with a bridge in the background.© Calvin Klein
    Length: 60 s · Shots: 27 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Calvin Klein “Downtown” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by David Fincher

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Calvin Klein “Downtown” commercial?

David Fincher directed it.

What awards did Calvin Klein “Downtown” win?

1 awards, including Clio 2014 Bronze — Film Technique / Cinematography.

Sources for the credits and awards

clios.com