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BT “Bobsled” 2002

BT “Bobsled” (2002) is a BT commercial directed by David Kellogg for Abbott Mead Vickers BBDO, produced by Academy. It won one award: D&AD 2002 Wood Pencil — TV & Cinema Advertising Crafts / Sound Design.

A bobsled team experiences the thrill of high-speed broadband, making everyday life feel slow in comparison.

Video: David Kellogg on Vimeo

Shot by shot

  1. A man stands in a dark, icy bobsled track with steam rising around him, looking determined.© BT0:00
  2. A lone figure in a dark bobsled track bends down, illuminated by a bright light in the distance, creating a dramatic silhouette.© BT0:03
  3. A bobsled speeds down an icy track, kicking up a cloud of snow and ice as it rounds a corner at high speed.© BT0:08
  4. A lone bobsledder, silhouetted and wearing a helmet, stands in a smoky, icy bobsled track, looking around with a determined expression.© BT0:13
  5. A bobsledder in a helmet speeds down an icy track at night, with the camera mounted on the bobsled.© BT0:21
  6. A bobsled with a person inside speeds down a track, transitioning from a dark, lit track to a bright, white, abstract environment.© BT0:22
  7. A red bobsled with a silver helmeted person inside speeds down an icy track, with the camera following closely.© BT0:23
  8. A red bobsled with a team of four athletes speeds down an icy track, captured in a dynamic, motion-blurred shot.© BT0:25
  9. A red bobsled speeds down a snowy track, viewed from above as it rounds a curve.© BT0:26
  10. A red bobsled speeds down a snowy track, viewed from an overhead perspective, with dark shadows contrasting the white snow.© BT0:27
  11. A red bobsled with two people speeds down an icy track, seen from a low angle as it approaches the camera.© BT0:29
  12. A male bobsledder in a black suit and silver helmet adjusts his helmet with both hands, looking intense in a bobsled.© BT0:31

Stills © BT. Made by Abbott Mead Vickers BBDO, Academy and David Kellogg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

High-speed bobsledding as a metaphor for fast internet.

Tagline: “Life seems slow after high-speed broadband.”

speed metaphorsports actionslow motion contrastdramatic lightingPOV shotsabstract visuals

The cut

Length
37 s
Shots
25
Average shot
1.5 s

What creatives use BT “Bobsled” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BT “Bobsled”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man stands in a dark, icy bobsled track with steam rising around him, looking determined.© BTA lone figure in a dark bobsled track bends down, illuminated by a bright light in the distance, creating a dramatic silhouette.© BTA bobsled speeds down an icy track, kicking up a cloud of snow and ice as it rounds a corner at high speed.© BTA lone bobsledder, silhouetted and wearing a helmet, stands in a smoky, icy bobsled track, looking around with a determined expression.© BT
    Frames from BT “Bobsled”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BT “Bobsled” in order, with its length, framing and what happens in it.

    A man stands in a dark, icy bobsled track with steam rising around him, looking determined.© BTA lone figure in a dark bobsled track bends down, illuminated by a bright light in the distance, creating a dramatic silhouette.© BTA bobsled speeds down an icy track, kicking up a cloud of snow and ice as it rounds a corner at high speed.© BTA lone bobsledder, silhouetted and wearing a helmet, stands in a smoky, icy bobsled track, looking around with a determined expression.© BTA bobsledder in a helmet speeds down an icy track at night, with the camera mounted on the bobsled.© BTA bobsled with a person inside speeds down a track, transitioning from a dark, lit track to a bright, white, abstract environment.© BT
    Length: 37 s · Shots: 25 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a sports action

    Before you present an idea, you need to know who has done it, and how.

    BT “Bobsled” is built on a sports action. Search the library by idea to see every spot that uses it.

    Adidas “The Intruder”© AdidasFifa “FIFA - VOLTA”© FifaWilliam Hill “Not Football”© William HillSaudi Tourism Authority “Saudi's UNREAL Calendar”© Saudi Tourism Authority
    Adidas · Fifa · William Hill · Saudi Tourism Authority

More commercials by David Kellogg

  • American Express "Gas Station" (1997) commercial still© American ExpressAmerican Express “Gas Station” 1997Dir. David Kellogg · Ogilvy & MatherCannes Lions Silver 1997
  • Kodak "Pie Plate" (1996) commercial still© KodakKodak “Pie Plate” 1996Dir. David Kellogg · Ogilvy & MatherAICP Awards Honoree 1997
  • Pepsi Lipton Tea "Bo Jackson" (1994) commercial still© Pepsi Lipton TeaPepsi Lipton Tea “Bo Jackson” 1994Dir. David Kellogg · J. Walter ThompsonAICP Awards Honoree 1994
  • Budweiser "Dance" (2005) commercial still© BudweiserBudweiser “Dance” 2005Dir. David Kellogg

More from Abbott Mead Vickers BBDO

  • Dunlop Tyres "Tested For The Unexpected" (1993) commercial still© Dunlop TyresDunlop Tyres “Tested For The Unexpected” 1993Dir. Tony Kaye · Abbott Mead Vickers BBDOEpica Grand Prix 1993
  • Campaign Against Living Miserably "The Invisible Opponent 2" (2023) commercial still© Campaign Against Living MiserablyCampaign Against Living Miserably “The Invisible Opponent 2” 2023Dir. Robert Wilkins · Abbott Mead Vickers BBDOCreative Circle Gold 2023
  • Guinness "Wheelchair basketball" (2016) commercial still© GuinnessGuinness “Wheelchair basketball” 2016Dir. Noam Murro · Abbott Mead Vickers BBDOIPA Effectiveness Awards Gold 2016
  • Yellow Pages "Haircut" (2003) commercial still© Yellow PagesYellow Pages “Haircut” 2003Abbott Mead Vickers BBDOBritish Arrows Gold 2003
  • COI "Rebecca" (2001) commercial still© COICOI “Rebecca” 2001Dir. Steve Hudson · Abbott Mead Vickers BBDOBritish Arrows Gold 2001
  • Timebank "Turned Tables" (2000) commercial still© TimebankTimebank “Turned Tables” 2000Dir. Mike Stephenson · Abbott Mead Vickers BBDOBritish Arrows Gold 2000

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the BT “Bobsled” commercial?

David Kellogg directed it, produced by Academy, for the agency Abbott Mead Vickers BBDO.

Which agency made BT “Bobsled”?

Abbott Mead Vickers BBDO created it for BT (2002).

What awards did BT “Bobsled” win?

1 awards, including D&AD 2002 Wood Pencil — TV & Cinema Advertising Crafts / Sound Design.

What is the tagline of BT “Bobsled”?

“Life seems slow after high-speed broadband.”

Sources for the credits and awards

dandad.org