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BRLO “Drink Naked” 2024

BRLO “Drink Naked” (2024) is a BRLO commercial directed by Charley Stadler for Deloitte Digital, produced by Pulloverfilms. It won 2 awards, including Clio 2024 Silver — Film Craft / Music - Original and shots Awards EMEA 2024 Gold — Use of Music (Original Composition).

A man sheds his clothes to embrace his true self, culminating in a moment of self-love with an alcohol-free beer on a Berlin rooftop.

Video: BRLO Beer on YouTube

Shot by shot

  1. A man with a red beard and white tank top walks down a city street, looking around with a curious expression.© BRLO0:00
  2. A man with curly hair and a white tank top walks up a flight of stairs in an apartment building.© BRLO0:04
  3. A shirtless, bearded man in his 30s, wearing black shorts and white underwear, walks on a rooftop under a clear sky.© BRLO0:08
  4. A shirtless, bearded man in white underwear stretches his arms upwards on a rooftop under a clear blue sky.© BRLO0:09
  5. A man with long hair, wearing only white briefs, climbs a metal pole on a rooftop with a city skyline in the background.© BRLO0:12
  6. A shirtless, red-haired man in white underwear looks out over a city from a rooftop.© BRLO0:13
  7. A man in white briefs climbs a ladder, his back to the camera, in an interior setting with a blurred background.© BRLO0:16
  8. A shirtless, bearded man in white briefs walks across a rooftop with the Berlin TV Tower in the background.© BRLO0:18
  9. BRLO “Drink Naked”, shot 13© BRLO0:22
  10. A hairy, overweight man in white briefs stretches his arms above his head against a blue sky.© BRLO0:24
  11. A shirtless, red-haired man with a beard looks directly at the camera with a confused expression in an outdoor setting.© BRLO0:30
  12. BRLO “Drink Naked”, shot 17© BRLO0:32

Stills © BRLO. Made by Deloitte Digital, Pulloverfilms and Charley Stadler.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace your true self, drink naked, and love yourself more.

Tagline: “DRINK NAKED. Alcohol-free beer.”

body positivityself-love anthemurban rooftop settingstripping down to underwearcelebrating individuality

The cut

Length
51 s
Shots
18
Average shot
2.8 s

What creatives use BRLO “Drink Naked” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BRLO “Drink Naked”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a red beard and white tank top walks down a city street, looking around with a curious expression.© BRLOA man with curly hair and a white tank top walks up a flight of stairs in an apartment building.© BRLOA shirtless, bearded man in his 30s, wearing black shorts and white underwear, walks on a rooftop under a clear sky.© BRLOA shirtless, bearded man in white underwear stretches his arms upwards on a rooftop under a clear blue sky.© BRLO
    Frames from BRLO “Drink Naked”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BRLO “Drink Naked” in order, with its length, framing and what happens in it.

    A man with a red beard and white tank top walks down a city street, looking around with a curious expression.© BRLOA man with curly hair and a white tank top walks up a flight of stairs in an apartment building.© BRLOA shirtless, bearded man in his 30s, wearing black shorts and white underwear, walks on a rooftop under a clear sky.© BRLOA shirtless, bearded man in white underwear stretches his arms upwards on a rooftop under a clear blue sky.© BRLOA man with long hair, wearing only white briefs, climbs a metal pole on a rooftop with a city skyline in the background.© BRLOA shirtless, red-haired man in white underwear looks out over a city from a rooftop.© BRLO
    Length: 51 s · Shots: 18 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a body positivity

    Before you present an idea, you need to know who has done it, and how.

    BRLO “Drink Naked” is built on a body positivity. Search the library by idea to see every spot that uses it.

    Essity “Viva La Vulva”© EssityOld Navy “Old Navy BodEquality”© Old NavySport England “This Girl Can”© Sport EnglandFoster Farms “Say No to Plumping”© Foster Farms
    Essity · Old Navy · Sport England · Foster Farms

More commercials by Charley Stadler

  • ROTOLONI REGINA "The Mummy" (2026) commercial still© ROTOLONI REGINAROTOLONI REGINA “The Mummy” 2026Dir. Charley Stadler · Grey Italy
  • DENNER "Grill-Fever" (2025) commercial still© DENNERDENNER “Grill-Fever” 2025Dir. Charley Stadler · Normal
  • Emil Frey "Pinocchio" (2023) commercial still© Emil FreyEmil Frey “Pinocchio” 2023Dir. Charley Stadler · Emil Frey Digital AG
  • ECKIGER TISCH e.V. "Crying Mary" (2022) commercial still© ECKIGER TISCH e.V.ECKIGER TISCH e.V. “Crying Mary” 2022Dir. Charley Stadler · Grabarz & Partner

More from Deloitte Digital

  • AAA "AAA insurance Rickrolls America" (2023) commercial still© AAAAAA “AAA insurance Rickrolls America” 2023Deloitte DigitalEffie Awards Gold 2023
  • Victoria Racing Club "Go & Let Go" (2023) commercial still© Victoria Racing ClubVictoria Racing Club “Go & Let Go” 2023Dir. Sophia Banks · Deloitte Digital
  • Suzuki "Like You Stole it" (2023) commercial still© SuzukiSuzuki “Like You Stole it” 2023Dir. Madeline King · Deloitte Digital
  • NYU Langone Health "Best Outcomes Heart Transplant CTV" (2022) commercial still© NYU Langone HealthNYU Langone Health “Best Outcomes Heart Transplant CTV” 2022Dir. Antony Hoffman · Deloitte Digital
  • Swinburne University of Technology "next gen_degree" (2022) commercial still© Swinburne University of TechnologySwinburne University of Technology “next gen_degree” 2022Dir. Simon Robson · Deloitte Digital
  • Swinburne University "Next Gen-now" (2021) commercial still© Swinburne UniversitySwinburne University “Next Gen-now” 2021Dir. Paul Mitchell · Deloitte Digital

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the BRLO “Drink Naked” commercial?

Charley Stadler directed it, produced by Pulloverfilms, for the agency Deloitte Digital.

Which agency made BRLO “Drink Naked”?

Deloitte Digital created it for BRLO (2024).

What awards did BRLO “Drink Naked” win?

2 awards, including Clio 2024 Silver — Film Craft / Music - Original and shots Awards EMEA 2024 Gold — Use of Music (Original Composition).

What is the tagline of BRLO “Drink Naked”?

“DRINK NAKED. Alcohol-free beer.”

Sources for the credits and awards

clios.comshots