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Bontrust “Money Love” 2009

Bontrust “Money Love” (2009) is a Bontrust commercial directed by Marcus Geerts for Grabarz & Partner, produced by OPTIX Digital Pictures. It won 4 awards, including Epica 2009 Silver Online Films, Eurobest 2009 Silver Craft Best Use of Animation/ Computer Graphics/Special Effects and D&AD 2009 Graphite Pencil — TV & Cinema Crafts / Animation.

A stop-motion animation depicts a world made of money, where historical figures made of currency fall in love, marry, and have children, symbolizing the growth and multiplication of wealth.

Video: Grabarz & Partner on Vimeo

Shot by shot

  1. A man made of money walks across a bridge made of money, in a world made of money, as two origami swans float on a money pond.© Bontrust0:00
  2. A papercraft person sits on a bench, looking out at a lake with paper swans, in a whimsical landscape made of money.© Bontrust0:10
  3. A female figure made of money sits on a park bench, also made of money, in a park with money trees and roses.© Bontrust0:16
  4. A five-dollar bill with Abraham Lincoln's face is shown, then it folds and disappears into a bright light in a garden.© Bontrust0:20
  5. Two stylized figures made of money, one with an umbrella, row a paper boat on a river made of money, passing under a bridge.© Bontrust0:27
  6. Two figures made of money, one resembling Queen Elizabeth I and the other Abraham Lincoln, are having a picnic under a money tree in a field.© Bontrust0:32
  7. Two stylized figures made of money dance in front of a large mansion at night, then one carries the other inside.© Bontrust0:35
  8. A humanoid figure made of money sits in a chair, holding a cup, in a dimly lit room with a bottle on a table beside it.© Bontrust0:39
  9. A stylized paper doll-like figure with a woman's face and purple hair holds a glowing light, looking around a dark, cluttered room.© Bontrust0:42
  10. Two money-faced paper dolls, one resembling Abraham Lincoln, lie in bed, with the female doll embracing the male doll, in a dark, stylized room.© Bontrust0:47
  11. A woman made of money pushes a baby carriage with three babies made of money, as a man made of money watches them in a park.© Bontrust0:52
  12. A small origami figure made of money sits on a surface of money, while a larger money-made object looms in the background.© Bontrust1:05

Stills © Bontrust. Made by Grabarz & Partner, OPTIX Digital Pictures and Marcus Geerts.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A stop-motion world of money where historical figures multiply wealth through love.

Tagline: “Make your money multiply with us.”

personification of moneystop-motion animationhistorical figures reimaginedfantasy world buildinglove storygrowth and multiplication

The cut

Length
72 s
Shots
25
Average shot
2.9 s
Format
stop motion

What creatives use Bontrust “Money Love” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bontrust “Money Love”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man made of money walks across a bridge made of money, in a world made of money, as two origami swans float on a money pond.© BontrustA papercraft person sits on a bench, looking out at a lake with paper swans, in a whimsical landscape made of money.© BontrustA female figure made of money sits on a park bench, also made of money, in a park with money trees and roses.© BontrustA five-dollar bill with Abraham Lincoln's face is shown, then it folds and disappears into a bright light in a garden.© Bontrust
    Frames from Bontrust “Money Love”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bontrust “Money Love” in order, with its length, framing and what happens in it.

    A man made of money walks across a bridge made of money, in a world made of money, as two origami swans float on a money pond.© BontrustA papercraft person sits on a bench, looking out at a lake with paper swans, in a whimsical landscape made of money.© BontrustA female figure made of money sits on a park bench, also made of money, in a park with money trees and roses.© BontrustA five-dollar bill with Abraham Lincoln's face is shown, then it folds and disappears into a bright light in a garden.© BontrustTwo stylized figures made of money, one with an umbrella, row a paper boat on a river made of money, passing under a bridge.© BontrustTwo figures made of money, one resembling Queen Elizabeth I and the other Abraham Lincoln, are having a picnic under a money tree in a field.© Bontrust
    Length: 72 s · Shots: 25 · Average shot: 2.9 s · Format: stop motion

  3. 03Ad ideas: every spot built on a personification of money

    Before you present an idea, you need to know who has done it, and how.

    Bontrust “Money Love” is built on a personification of money. Search the library by idea to see every spot that uses it.

    Lyft “Save the Money - Bar”© LyftNew York Lottery “Multiply Your Benjamins”© New York LotteryWells Fargo “Money Logic - James Tracking Spending”© Wells FargoFinancial Service Development Council “Financial Services Development Council - Hong Kong Where Ambition Finds Funding”© Financial Service Development Council
    Lyft · New York Lottery · Wells Fargo · Financial Service Development Council

More from Grabarz & Partner

  • Volkswagen AG "Laughing Horses" (2017) commercial still© Volkswagen AGVolkswagen AG “Laughing Horses” 2017Dir. Bart Timmer · Grabarz & PartnerClio Awards Gold 2017
  • Volkswagen "Eyecatcher" (2024) commercial still© VolkswagenVolkswagen “Eyecatcher” 2024Dir. Lieven van Baelen · Grabarz & Partner
  • Porsche "Taycan - Soul Electrified" (2024) commercial still© PorschePorsche “Taycan - Soul Electrified” 2024Dir. Daniel Börjesson · Grabarz & Partner
  • ECKIGER TISCH e.V. "Crying Mary" (2022) commercial still© ECKIGER TISCH e.V.ECKIGER TISCH e.V. “Crying Mary” 2022Dir. Charley Stadler · Grabarz & Partner
  • Haus Rabenhorst "Rotbäckchen" (2022) commercial still© Haus RabenhorstHaus Rabenhorst “Rotbäckchen” 2022Dir. Frank Brendel · Grabarz & Partner
  • Molkerei Weihenstephan "Weihenstephan" (2020) commercial still© Molkerei WeihenstephanMolkerei Weihenstephan “Weihenstephan” 2020Dir. Johannes Östergard · Grabarz & Partner

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Bontrust “Money Love” commercial?

Marcus Geerts directed it, produced by OPTIX Digital Pictures, for the agency Grabarz & Partner.

Which agency made Bontrust “Money Love”?

Grabarz & Partner created it for Bontrust (2009).

What awards did Bontrust “Money Love” win?

4 awards, including Epica 2009 Silver Online Films, Epica 2009 Silver Financial Services, Eurobest 2009 Silver Craft Best Use of Animation/ Computer Graphics/Special Effects and D&AD 2009 Graphite Pencil — TV & Cinema Crafts / Animation.

What is the tagline of Bontrust “Money Love”?

“Make your money multiply with us.”

Sources for the credits and awards

dandad.orgweb.archive.orgweb.archive.orgweb.archive.org