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BONDS “Swim” 2016

BONDS “Swim” (2016) is a BONDS commercial directed by Tony Rogers. It won one award: LIA 2016 Gold — TV/Cinema/Online Film / Campaign.

This ad showcases diverse individuals enjoying a sunny beach day, highlighting Bonds' swimwear collection with vibrant tropical patterns and playful moments by the ocean.

Video: BONDS on YouTube

Shot by shot

  1. A young woman in a bikini and a young man with a surfboard walk along a tropical beach, with a split screen showing a floral pattern.© BONDS0:00
  2. A young man with a surfboard and a young woman in a bikini walk along a sunny beach, smiling.© BONDS0:01
  3. A young woman in a bikini and a young man in swim trunks dance on a beach with a surfboard, ocean in the background.© BONDS0:02
  4. A fit male with tattoos on his arms walks out of the ocean onto a sandy beach, holding a towel.© BONDS0:04
  5. A person with curly hair runs towards the ocean on a sunny beach, wrapped in a blue and black tropical print towel with "BONDS" written on it.© BONDS0:08
  6. A young woman with dark, wet hair, wearing a black, tropical-print swimsuit, walks out of the ocean onto a sandy beach, smiling at the camera.© BONDS0:09
  7. A young woman with wet hair, wearing a black tropical print swimsuit, dances on a sunny beach with the ocean in the background.© BONDS0:10
  8. A woman with dark hair in a tropical print swimsuit walks away from the camera on a sandy beach towards the ocean on a sunny day.© BONDS0:12
  9. A young woman in a black, tropical print one-piece swimsuit stands on a sandy beach, looking at the camera with a slight smile.© BONDS0:15
  10. A woman with dark, wet hair and a patterned bikini top smiles at the camera on a sunny beach with ocean waves in the background.© BONDS0:16
  11. A yellow and white striped beach umbrella is seen from below against a bright blue sky with the word "SWIM" in the center.© BONDS0:18
  12. The word "SWIM" is displayed in black text against a bright blue sky with a yellow and white striped beach umbrella in the bottom left corner.© BONDS0:19

Stills © BONDS. Made by Tony Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase Bonds swimwear on diverse, happy people enjoying a tropical beach day.

Tagline: “SHOP INSTORE AND ONLINE”

beach lifestylediverse castslow motionsplit screentropical patternssummer vibes

The cut

Length
22 s
Shots
15
Average shot
1.5 s

What creatives use BONDS “Swim” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BONDS “Swim”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a bikini and a young man with a surfboard walk along a tropical beach, with a split screen showing a floral pattern.© BONDSA young man with a surfboard and a young woman in a bikini walk along a sunny beach, smiling.© BONDSA young woman in a bikini and a young man in swim trunks dance on a beach with a surfboard, ocean in the background.© BONDSA fit male with tattoos on his arms walks out of the ocean onto a sandy beach, holding a towel.© BONDS
    Frames from BONDS “Swim”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BONDS “Swim” in order, with its length, framing and what happens in it.

    A young woman in a bikini and a young man with a surfboard walk along a tropical beach, with a split screen showing a floral pattern.© BONDSA young man with a surfboard and a young woman in a bikini walk along a sunny beach, smiling.© BONDSA young woman in a bikini and a young man in swim trunks dance on a beach with a surfboard, ocean in the background.© BONDSA fit male with tattoos on his arms walks out of the ocean onto a sandy beach, holding a towel.© BONDSA person with curly hair runs towards the ocean on a sunny beach, wrapped in a blue and black tropical print towel with "BONDS" written on it.© BONDSA young woman with dark, wet hair, wearing a black, tropical-print swimsuit, walks out of the ocean onto a sandy beach, smiling at the camera.© BONDS
    Length: 22 s · Shots: 15 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a beach lifestyle

    Before you present an idea, you need to know who has done it, and how.

    BONDS “Swim” is built on a beach lifestyle. Search the library by idea to see every spot that uses it.

    Volkswagen Spacefox “Dog-Fish”© Volkswagen SpacefoxLone Wolfs Objets d'Surf “A Good Man”© Lone Wolfs Objets d'SurfCorona “100 Años”© CoronaCerveza Corona “Corona Sunbrew”© Cerveza Corona
    Volkswagen Spacefox · Lone Wolfs Objets d'Surf · Corona · Cerveza Corona

More commercials by Tony Rogers

  • BONDS "Talcum Powder" (2016) commercial still© BONDSBONDS “Talcum Powder” 2016Dir. Tony Rogers · Clemenger BBDOLondon International Awards Gold 2016
  • National Tiles "Retirement 30" (2026) commercial still© National TilesNational Tiles “Retirement 30” 2026Dir. Tony Rogers · Sunday Gravy
  • Aussie Home Loans "Aussie - Find. Buy. Own" (2025) commercial still© Aussie Home LoansAussie Home Loans “Aussie - Find. Buy. Own” 2025Dir. Tony Rogers
  • Ryman Healthcare "Ryman - Downsize" (2024) commercial still© Ryman HealthcareRyman Healthcare “Ryman - Downsize” 2024Dir. Tony Rogers · M&C Saatchi Australia Group
  • Australia Post "Undercover Santa" (2023) commercial still© Australia PostAustralia Post “Undercover Santa” 2023Dir. Tony Rogers · Droga5 Anz, Part of Accenture Song
  • DrinkWise "It's Okay to Say Nay" (2022) commercial still© DrinkWiseDrinkWise “It's Okay to Say Nay” 2022Dir. Tony Rogers · Droga5 Anz, Part of Accenture Song

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the BONDS “Swim” commercial?

Tony Rogers directed it.

What awards did BONDS “Swim” win?

1 awards, including LIA 2016 Gold — TV/Cinema/Online Film / Campaign.

What is the tagline of BONDS “Swim”?

“SHOP INSTORE AND ONLINE”

Sources for the credits and awards

liaawards.com