framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Betclic “Thank you” 2025

Betclic “Thank you” (2025) is a Betclic commercial directed by Alexandre Montenegro for Coming Soon, produced by Mola/Show Off. It won one award: Epica 2025 Bronze Copywriting & Storytelling.

A medieval general thanks various annoying people for creating free time, which can be used to enjoy Betclic Casino.

Video: Coming Soon Lisboa on YouTube

Shot by shot

  1. A vast army of soldiers in historical attire stands on a grassy battlefield under a cloudy sky, with tents and a tower in the background.© Betclic0:01
  2. A male knight in shining armor on a white horse addresses his troops on a grassy battlefield under a bright sky.© Betclic0:03
  3. A medieval general on a white horse addresses his army of knights and soldiers, who are gathered on a grassy battlefield under a bright sky.© Betclic0:10
  4. A medieval commander in chainmail armor, with a gray beard, shouts and smiles at his troops on a battlefield.© Betclic0:16
  5. A middle-aged man with grey hair and a beard, wearing medieval armor, looks around a battlefield filled with other armored soldiers.© Betclic0:23
  6. A male knight in armor, surrounded by other knights and red flags, looks around with a determined expression on a battlefield.© Betclic0:28
  7. A battle-worn male warrior in chainmail armor, with scars on his face, looks around a battlefield with red flags in the background.© Betclic0:36
  8. Betclic “Thank you”, shot 19© Betclic0:39
  9. A bald man with a beard in a sparkly red military jacket stands among medieval knights on a battlefield, looking around with a slight smile.© Betclic0:44
  10. Three men in business attire stand around a printer, holding small coffee cups, surrounded by people in medieval armor on a battlefield.© Betclic0:49
  11. Two male warriors, one with a helmet and long hair, the other with a beard and short hair, stand among other warriors on a battlefield.© Betclic0:51
  12. A medieval general in full armor raises his sword, rallying his army of knights and soldiers on a battlefield under a dramatic sky.© Betclic1:02

Stills © Betclic. Made by Coming Soon, Mola/Show Off and Alexandre Montenegro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Medieval general thanks modern annoyances for free time to gamble.

Tagline: “Nada é chato quando o mundo é o teu casino. Betclic. Já fia? Challenge the odds.”

historical setting with modern elementsironic gratitudebreaking the fourth wallunexpected twistepic scale for mundane issuescall and response

The cut

Length
74 s
Shots
29
Average shot
2.6 s

What creatives use Betclic “Thank you” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Betclic “Thank you”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A vast army of soldiers in historical attire stands on a grassy battlefield under a cloudy sky, with tents and a tower in the background.© BetclicA male knight in shining armor on a white horse addresses his troops on a grassy battlefield under a bright sky.© BetclicA medieval general on a white horse addresses his army of knights and soldiers, who are gathered on a grassy battlefield under a bright sky.© BetclicA medieval commander in chainmail armor, with a gray beard, shouts and smiles at his troops on a battlefield.© Betclic
    Frames from Betclic “Thank you”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Betclic “Thank you” in order, with its length, framing and what happens in it.

    A vast army of soldiers in historical attire stands on a grassy battlefield under a cloudy sky, with tents and a tower in the background.© BetclicA male knight in shining armor on a white horse addresses his troops on a grassy battlefield under a bright sky.© BetclicA medieval general on a white horse addresses his army of knights and soldiers, who are gathered on a grassy battlefield under a bright sky.© BetclicA medieval commander in chainmail armor, with a gray beard, shouts and smiles at his troops on a battlefield.© BetclicA middle-aged man with grey hair and a beard, wearing medieval armor, looks around a battlefield filled with other armored soldiers.© BetclicA male knight in armor, surrounded by other knights and red flags, looks around with a determined expression on a battlefield.© Betclic
    Length: 74 s · Shots: 29 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a breaking the fourth wall

    Before you present an idea, you need to know who has done it, and how.

    Betclic “Thank you” is built on a breaking the fourth wall. Search the library by idea to see every spot that uses it.

    DoorDash “DoorDash All the Ads”© DoorDashSkittles “Apologize the Rainbow”© SkittlesCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsSkinny “Friendvertising”© Skinny
    DoorDash · Skittles · Cadbury Celebrations · Skinny

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Betclic “Thank you” commercial?

Alexandre Montenegro directed it, produced by Mola/Show Off, for the agency Coming Soon.

Which agency made Betclic “Thank you”?

Coming Soon created it for Betclic (2025).

What awards did Betclic “Thank you” win?

1 awards, including Epica 2025 Bronze Copywriting & Storytelling.

What is the tagline of Betclic “Thank you”?

“Nada é chato quando o mundo é o teu casino. Betclic. Já fia? Challenge the odds.”

Sources for the credits and awards

winners.epica-awards.com