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Betano “Believe” 2023

Betano “Believe” (2023) is a Betano commercial directed by Youth for Ampfy, produced by Stink. It won one award: El Ojo de Iberoamérica 2023 Gold Producción Audiovisual – PA18 – Edición.

A young soccer player faces skepticism about his age and ability, but through perseverance and the support of his community, he rises to become a celebrated star, inspiring others to believe in their dreams.

Video: Stink Films São Paulo on Vimeo

Shot by shot

  1. A soccer player in light blue shorts and orange cleats places a white and blue soccer ball on the green grass of a stadium field, with blurred spectators in the background.© Betano0:00
  2. A male soccer player in a yellow jersey looks down, sweating, on a brightly lit stadium field at night.© Betano0:01
  3. A middle-aged man with a mustache looks intently at someone off-screen, his expression serious, in an outdoor setting at dusk.© Betano0:04
  4. A young male baseball player in a cap and an older male coach talk on a dusty field at golden hour.© Betano0:08
  5. A group of young boys and a man are gathered on a dusty soccer field, with buildings and a sunset in the background.© Betano0:16
  6. A young man in a red vest smiles and juggles a soccer ball in a dusty, outdoor setting at golden hour.© Betano0:23
  7. A soccer player in black shorts and white socks kicks a soccer ball towards a goal, with a goalie diving to block it in a stylized stadium.© Betano0:33
  8. A group of people walk down a colorful staircase in a narrow alleyway, with a large mural of a smiling man on a building in the background.© Betano0:36
  9. A woman's hands with painted nails tap on a smartphone screen, which displays text and a red button, in a close-up shot.© Betano0:41
  10. A soccer player in a red jersey kicks a penalty shot towards the goal, defended by a goalie in a black jersey, on a green field during the day.© Betano0:44
  11. A young Black man with braided hair looks up with a serious expression, illuminated by soft light, at night.© Betano0:51
  12. A male soccer player in a yellow jersey stands on a field in a large, brightly lit stadium with a crowd in the background.© Betano0:54

Stills © Betano. Made by Ampfy, Stink and Youth.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the journey of a young footballer from humble beginnings to stardom.

Tagline: “APOSTE NO QUE VOCÊ ACREDITA.”

underdog storymentor figurecommunity supportrise to fameovercoming adversityflashbacks/montage

The cut

Length
60 s
Shots
57
Average shot
1.1 s
Format
mixed

What creatives use Betano “Believe” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Betano “Believe”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A soccer player in light blue shorts and orange cleats places a white and blue soccer ball on the green grass of a stadium field, with blurred spectators in the background.© BetanoA male soccer player in a yellow jersey looks down, sweating, on a brightly lit stadium field at night.© BetanoA middle-aged man with a mustache looks intently at someone off-screen, his expression serious, in an outdoor setting at dusk.© BetanoA young male baseball player in a cap and an older male coach talk on a dusty field at golden hour.© Betano
    Frames from Betano “Believe”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Betano “Believe” in order, with its length, framing and what happens in it.

    A soccer player in light blue shorts and orange cleats places a white and blue soccer ball on the green grass of a stadium field, with blurred spectators in the background.© BetanoA male soccer player in a yellow jersey looks down, sweating, on a brightly lit stadium field at night.© BetanoA middle-aged man with a mustache looks intently at someone off-screen, his expression serious, in an outdoor setting at dusk.© BetanoA young male baseball player in a cap and an older male coach talk on a dusty field at golden hour.© BetanoA group of young boys and a man are gathered on a dusty soccer field, with buildings and a sunset in the background.© BetanoA young man in a red vest smiles and juggles a soccer ball in a dusty, outdoor setting at golden hour.© Betano
    Length: 60 s · Shots: 57 · Average shot: 1.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Betano “Believe” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Youth

  • Tiger Beer "Brewed For Your Fire" (2023) commercial still© Tiger BeerTiger Beer “Brewed For Your Fire” 2023Dir. Youth · BBHshots Awards Gold 2023
  • PepsiCo "Pepsi" (2024) commercial still© PepsiCoPepsiCo “Pepsi” 2024Dir. Youth · BBDO

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Betano “Believe” commercial?

Youth directed it, produced by Stink, for the agency Ampfy.

Which agency made Betano “Believe”?

Ampfy created it for Betano (2023).

What awards did Betano “Believe” win?

1 awards, including El Ojo de Iberoamérica 2023 Gold Producción Audiovisual – PA18 – Edición.

What is the tagline of Betano “Believe”?

“APOSTE NO QUE VOCÊ ACREDITA.”

Sources for the credits and awards

elojodeiberoamerica.com