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Beavertown “Rime of the Ancient Marriner” 2023

Beavertown “Rime of the Ancient Marriner” (2023) is a Beavertown commercial directed by Alice Bloomfield for Here Be Dragons, produced by Black Dog Films. It won one award: Creative Circle 2023 Bronze ANIMATION - Best Animation Story (single).

An animated short film based on Samuel Taylor Coleridge's epic poem, depicting a mariner's surreal journey through space and time after shooting an albatross.

Video: Beavertown Brewery on YouTube

Shot by shot

  1. A skeleton with yellow wings appears from a black hole, then transforms into multiple yellow astronauts floating in a circle on a brown, speckled surface with small planets.© Beavertown0:04
  2. A yellow hand holds a yellow balloon animal shaped like a gun, which then transforms into a red rocket flying through a green and orange landscape.© Beavertown0:15
  3. A skeleton with a yellow blob for a body floats in a wavy, abstract, brown and green space, with yellow spheres floating around it.© Beavertown0:22
  4. A cartoon skeleton wearing a yellow astronaut suit and helmet floats against a background of wavy yellow and green stripes.© Beavertown0:39
  5. A yellow cartoon skeleton in a space suit looks right, with a black background that turns red and textured.© Beavertown0:53
  6. A yellow astronaut-like figure with a skull in hand walks across a red landscape under a starry night sky with a planet and a rising sun.© Beavertown0:58
  7. A black skeleton is shown against a bright yellow background, with its bones wiggling and moving as if dancing.© Beavertown1:10
  8. A black, abstract, symmetrical design on a bright yellow background, resembling a stylized face or symbol, slowly zooms out to reveal more of its intricate patterns.© Beavertown1:13
  9. A stylized animation shows a black skeleton-like figure with glowing eyes and long hair, holding a large yellow circle with red flames, as a red die falls into view.© Beavertown1:18
  10. A black rocket ship flies across a yellow moon, then the moon transforms into a skull, then many skulls float in space, then a skull rises from red waves.© Beavertown2:18
  11. A red skeleton with black eyes and rib cage floats against a dark background with brown wavy stripes, then transforms into a yellow skull.© Beavertown2:45
  12. A stylized yellow skull with red waves in its eye sockets is shown against a dark, textured background with abstract shapes.© Beavertown2:54

Stills © Beavertown. Made by Here Be Dragons, Black Dog Films and Alice Bloomfield.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal, psychedelic animation of a classic poem to advertise beer.

literary adaptationsurrealismpsychedelic visualscosmic horrorskeleton motifjourney into the unknown

The cut

Length
185 s
Shots
30
Average shot
6.2 s
Format
animation 2d

What creatives use Beavertown “Rime of the Ancient Marriner” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Beavertown “Rime of the Ancient Marriner”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A skeleton with yellow wings appears from a black hole, then transforms into multiple yellow astronauts floating in a circle on a brown, speckled surface with small planets.© BeavertownA yellow hand holds a yellow balloon animal shaped like a gun, which then transforms into a red rocket flying through a green and orange landscape.© BeavertownA skeleton with a yellow blob for a body floats in a wavy, abstract, brown and green space, with yellow spheres floating around it.© BeavertownA cartoon skeleton wearing a yellow astronaut suit and helmet floats against a background of wavy yellow and green stripes.© Beavertown
    Frames from Beavertown “Rime of the Ancient Marriner”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Beavertown “Rime of the Ancient Marriner” in order, with its length, framing and what happens in it.

    A skeleton with yellow wings appears from a black hole, then transforms into multiple yellow astronauts floating in a circle on a brown, speckled surface with small planets.© BeavertownA yellow hand holds a yellow balloon animal shaped like a gun, which then transforms into a red rocket flying through a green and orange landscape.© BeavertownA skeleton with a yellow blob for a body floats in a wavy, abstract, brown and green space, with yellow spheres floating around it.© BeavertownA cartoon skeleton wearing a yellow astronaut suit and helmet floats against a background of wavy yellow and green stripes.© BeavertownA yellow cartoon skeleton in a space suit looks right, with a black background that turns red and textured.© BeavertownA yellow astronaut-like figure with a skull in hand walks across a red landscape under a starry night sky with a planet and a rising sun.© Beavertown
    Length: 185 s · Shots: 30 · Average shot: 6.2 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Beavertown “Rime of the Ancient Marriner” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More commercials by Alice Bloomfield

  • Beavertown "Brewery - Pub Stories - A Good Night Out" (2024) commercial still© BeavertownBeavertown “Brewery - Pub Stories - A Good Night Out” 2024Dir. Alice Bloomfield · Here Be Dragons

More from Here Be Dragons

  • Improv Comedy Club "Improv Comedy Clubs - Friday Morning" (2023) commercial still© Improv Comedy ClubImprov Comedy Club “Improv Comedy Clubs - Friday Morning” 2023Dir. Jeremy Nachbar · Here Be Dragons

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Beavertown “Rime of the Ancient Marriner” commercial?

Alice Bloomfield directed it, produced by Black Dog Films, for the agency Here Be Dragons.

Which agency made Beavertown “Rime of the Ancient Marriner”?

Here Be Dragons created it for Beavertown (2023).

What awards did Beavertown “Rime of the Ancient Marriner” win?

1 awards, including Creative Circle 2023 Bronze ANIMATION - Best Animation Story (single).

Sources for the credits and awards

web.archive.org