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Arch & Hook “Fashion's dirty little Secret” 2019

Arch & Hook “Fashion's dirty little Secret” (2019) is an Arch & Hook commercial directed by John Filipe. It won one award: Epica 2019 Silver Professional Products & Services.

This ad reveals the shocking truth about plastic hangers' environmental impact, urging the fashion industry and consumers to choose sustainable alternatives.

Video: Arch & Hook on YouTube

Shot by shot

  1. A shot of planet Earth from space, with a grid overlay, displayed on an old television screen, with yellow subtitles at the bottom.© Arch & Hook0:17
  2. A blueprint of a clothing hanger is shown on a gridded background, with text appearing at the bottom of the screen.© Arch & Hook0:18
  3. A black plastic clothing hanger is shown against a pink grid background, with text overlayed at the bottom of the screen.© Arch & Hook0:19
  4. A plastic clothes hanger burns on a dark surface with bright orange and yellow flames against a dark background.© Arch & Hook0:21
  5. A worker in a denim jacket hangs white t-shirts on a clothing rack in a dimly lit factory or warehouse, with text overlay about plastic hangers.© Arch & Hook0:21
  6. A person in a dark jacket hangs a white t-shirt on a metal rack in a dimly lit industrial setting, then walks away.© Arch & Hook0:24
  7. A surreal, wide shot shows an endless row of Big Ben clock towers stretching into the distance, with a bright light on the horizon.© Arch & Hook0:40
  8. A surreal, endless row of Big Ben clock towers stretches into the distance over a dark, choppy sea at sunset, with text on screen.© Arch & Hook0:41
  9. A white t-shirt with the word "Sustainable?" printed on it hangs on a hanger and is on fire against a blue background.© Arch & Hook0:47
  10. A white t-shirt with the word "Sustainable?" printed on it is engulfed in flames against a blue background.© Arch & Hook0:49

Stills © Arch & Hook. Made by John Filipe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exposing fashion's dirty secret: plastic hangers' devastating environmental impact.

Tagline: “Show fashion you care.”

shocking revealenvironmental exposécall to actionsurreal imagerystatistical evidenceproblem-solution

The cut

Length
57 s
Shots
26
Average shot
2.2 s

What creatives use Arch & Hook “Fashion's dirty little Secret” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Arch & Hook “Fashion's dirty little Secret”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A shot of planet Earth from space, with a grid overlay, displayed on an old television screen, with yellow subtitles at the bottom.© Arch & HookA blueprint of a clothing hanger is shown on a gridded background, with text appearing at the bottom of the screen.© Arch & HookA black plastic clothing hanger is shown against a pink grid background, with text overlayed at the bottom of the screen.© Arch & HookA plastic clothes hanger burns on a dark surface with bright orange and yellow flames against a dark background.© Arch & Hook
    Frames from Arch & Hook “Fashion's dirty little Secret”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Arch & Hook “Fashion's dirty little Secret” in order, with its length, framing and what happens in it.

    A shot of planet Earth from space, with a grid overlay, displayed on an old television screen, with yellow subtitles at the bottom.© Arch & HookA blueprint of a clothing hanger is shown on a gridded background, with text appearing at the bottom of the screen.© Arch & HookA black plastic clothing hanger is shown against a pink grid background, with text overlayed at the bottom of the screen.© Arch & HookA plastic clothes hanger burns on a dark surface with bright orange and yellow flames against a dark background.© Arch & HookA worker in a denim jacket hangs white t-shirts on a clothing rack in a dimly lit factory or warehouse, with text overlay about plastic hangers.© Arch & HookA person in a dark jacket hangs a white t-shirt on a metal rack in a dimly lit industrial setting, then walks away.© Arch & Hook
    Length: 57 s · Shots: 26 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a shocking reveal

    Before you present an idea, you need to know who has done it, and how.

    Arch & Hook “Fashion's dirty little Secret” is built on a shocking reveal. Search the library by idea to see every spot that uses it.

    WildAid “Hankograph”© WildAidMake Love Not Scars “How to Get Perfect Red Lips”© Make Love Not ScarsAcres “Tools of Destruction”© AcresIfaw “Jumbo”© Ifaw
    WildAid · Make Love Not Scars · Acres · Ifaw

More commercials by John Filipe

  • Netflix "Netflix - BERLIN" (2023) commercial still© NetflixNetflix “Netflix - BERLIN” 2023Dir. John Filipe
  • Polaroid "Forever now" (2020) commercial still© PolaroidPolaroid “Forever now” 2020Dir. John Filipe

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Arch & Hook “Fashion's dirty little Secret” commercial?

John Filipe directed it.

What awards did Arch & Hook “Fashion's dirty little Secret” win?

1 awards, including Epica 2019 Silver Professional Products & Services.

What is the tagline of Arch & Hook “Fashion's dirty little Secret”?

“Show fashion you care.”

Sources for the credits and awards

winners.epica-awards.com

Arch & Hook “Fashion's dirty little Secret” (2019) Commercial by John Filipe: Credits, Awards & Stills