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ANZ Bank “ANZ Pocket Money” 2017

ANZ Bank “ANZ Pocket Money” (2017) is an ANZ Bank commercial directed by Celeste Geer for TBWA\Melbourne. It won one award: D&AD 2017 Wood Pencil — Film Advertising Crafts / Casting for Film Advertising.

ANZ Bank highlights the gender pay gap by paying girls less than boys for the same chores, sparking their outrage and calls for equality.

Video: Celeste Geer on Vimeo

Shot by shot

  1. A young girl with blonde hair and a yellow top smiles and talks, looking off-camera in a bright kitchen.© ANZ Bank0:00
  2. White text on a blue gradient background reads, "We asked some kids to do some chores."© ANZ Bank0:03
  3. A young girl in denim overalls and a boy in a grey shirt wash a dark car in a suburban driveway on a bright day.© ANZ Bank0:08
  4. A young boy in a blue t-shirt dusts a wooden banister with a feather duster, then looks up as a girl follows him up the stairs in a bright house.© ANZ Bank0:11
  5. A young girl with brown hair in a ponytail, wearing a teal long-sleeved shirt, cleans a window with a blue squeegee, looking focused.© ANZ Bank0:14
  6. A mother gives pocket money to her two children, a boy and a girl, who are sitting at a table in a bright, modern home.© ANZ Bank0:20
  7. A young boy and girl sit side-by-side in a kitchen, the boy holding up a five-dollar bill and the girl looking at him with a questioning expression.© ANZ Bank0:24
  8. Two children, a boy and a girl, sit on a couch, holding up Australian banknotes and talking about them.© ANZ Bank0:29
  9. A young girl with blonde hair and a yellow top speaks directly to the camera, smiling and gesturing in a bright kitchen.© ANZ Bank0:34
  10. A young girl with pigtails and a boy in a blue shirt sit side-by-side, looking forward and talking in a brightly lit home interior.© ANZ Bank0:51
  11. Three children, two girls and one boy, sit in a kitchen, talking amongst themselves about fairness.© ANZ Bank0:58
  12. A young girl with long blonde hair and a yellow top smiles and looks directly at the camera in a bright kitchen.© ANZ Bank1:18

Stills © ANZ Bank. Made by TBWA\Melbourne and Celeste Geer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids react to the gender pay gap, advocating for equal pay for equal work.

Tagline: “It's time we changed things. #equalfuture”

kids say the darndest thingssocial experimentunscripted reactionschildren as moral compassproblem-solution framingdirect address to camera

The cut

Length
90 s
Shots
23
Average shot
3.9 s

What creatives use ANZ Bank “ANZ Pocket Money” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of ANZ Bank “ANZ Pocket Money”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with blonde hair and a yellow top smiles and talks, looking off-camera in a bright kitchen.© ANZ BankWhite text on a blue gradient background reads, "We asked some kids to do some chores."© ANZ BankA young girl in denim overalls and a boy in a grey shirt wash a dark car in a suburban driveway on a bright day.© ANZ BankA young boy in a blue t-shirt dusts a wooden banister with a feather duster, then looks up as a girl follows him up the stairs in a bright house.© ANZ Bank
    Frames from ANZ Bank “ANZ Pocket Money”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of ANZ Bank “ANZ Pocket Money” in order, with its length, framing and what happens in it.

    A young girl with blonde hair and a yellow top smiles and talks, looking off-camera in a bright kitchen.© ANZ BankWhite text on a blue gradient background reads, "We asked some kids to do some chores."© ANZ BankA young girl in denim overalls and a boy in a grey shirt wash a dark car in a suburban driveway on a bright day.© ANZ BankA young boy in a blue t-shirt dusts a wooden banister with a feather duster, then looks up as a girl follows him up the stairs in a bright house.© ANZ BankA young girl with brown hair in a ponytail, wearing a teal long-sleeved shirt, cleans a window with a blue squeegee, looking focused.© ANZ BankA mother gives pocket money to her two children, a boy and a girl, who are sitting at a table in a bright, modern home.© ANZ Bank
    Length: 90 s · Shots: 23 · Average shot: 3.9 s

  3. 03Ad ideas: every spot built on a kids say the darndest things

    Before you present an idea, you need to know who has done it, and how.

    ANZ Bank “ANZ Pocket Money” is built on a kids say the darndest things. Search the library by idea to see every spot that uses it.

    Crest & Oral-B “Halloween Treats Gone Wrong”© Crest & Oral-BQuaker Chewy “Chewy Stops the Chatter”© Quaker ChewyHalo Top “Mortgage”© Halo TopIkea Navidad “La otra carta”© Ikea Navidad
    Crest & Oral-B · Quaker Chewy · Halo Top · Ikea Navidad

More commercials by Celeste Geer

  • TIP TOP "Healthy Meets Happy" (2024) commercial still© TIP TOPTIP TOP “Healthy Meets Happy” 2024Dir. Celeste Geer · Tip Top Bread

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Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the ANZ Bank “ANZ Pocket Money” commercial?

Celeste Geer directed it, for the agency TBWA\Melbourne.

Which agency made ANZ Bank “ANZ Pocket Money”?

TBWA\Melbourne created it for ANZ Bank (2017).

What awards did ANZ Bank “ANZ Pocket Money” win?

1 awards, including D&AD 2017 Wood Pencil — Film Advertising Crafts / Casting for Film Advertising.

What is the tagline of ANZ Bank “ANZ Pocket Money”?

“It's time we changed things. #equalfuture”

Sources for the credits and awards

dandad.org