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Allstate “Mayhem” 2012

Allstate “Mayhem” (2012) is an Allstate commercial for Leo Burnett/Arc Worldwide and Starcom (SMG). It won 2 awards, including Effie US 2012 Gold (Insurance) and NYF 2012 Silver — COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services: Financial / Investment Services (TV & Cinema).

Mayhem, disguised as a celebrity, causes a car crash, highlighting the financial consequences of inadequate auto insurance and promoting Allstate's savings.

Video: Allstate on YouTube

Shot by shot

  1. A man in a suit and blue vest, holding sunglasses, stands in a parking lot and points, with a blue sky and clouds in the background.© Allstate0:00
  2. A man in a suit and blue vest stands outside, looking up and throwing something into the air against a cloudy sky.© Allstate0:06
  3. A man in a black coat and blue vest walks towards the camera, holding a bag and glasses, with a bus and other cars in the background.© Allstate0:08
  4. A man in a fur-lined hood and suit winks and gestures with his fingers, as the word "CUSTOM" appears on screen in a dark setting.© Allstate0:10
  5. A man in a black coat and blue vest walks towards the camera, putting on sunglasses, with a bus and people in the background.© Allstate0:12
  6. A man with a beard and a blue jacket is driving a black car, looking surprised and slightly scared.© Allstate0:15
  7. A driver in a blue hoodie looks over their shoulder at a man in a black coat walking away from a building, as a bus passes by.© Allstate0:16
  8. Two cars, a silver SUV and a black sedan, collide in a parking lot as onlookers watch from behind a barrier on a sunny day.© Allstate0:17
  9. A man in a black suit with a blue vest walks towards the camera in a concrete underpass, speaking directly to the viewer.© Allstate0:19
  10. Allstate “Mayhem”, shot 11© Allstate0:26

Stills © Allstate. Made by Leo Burnett/Arc Worldwide and Starcom (SMG).

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mayhem as a celebrity causes a car crash to promote Allstate auto insurance.

Tagline: “Allstate, you're in good hands”

personification of chaoscelebrity endorsement parodydirect address to cameraproblem-solution demonstrationunexpected twist

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Allstate “Mayhem” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Allstate “Mayhem”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a suit and blue vest, holding sunglasses, stands in a parking lot and points, with a blue sky and clouds in the background.© AllstateA man in a suit and blue vest stands outside, looking up and throwing something into the air against a cloudy sky.© AllstateA man in a black coat and blue vest walks towards the camera, holding a bag and glasses, with a bus and other cars in the background.© AllstateA man in a fur-lined hood and suit winks and gestures with his fingers, as the word "CUSTOM" appears on screen in a dark setting.© Allstate
    Frames from Allstate “Mayhem”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Allstate “Mayhem” in order, with its length, framing and what happens in it.

    A man in a suit and blue vest, holding sunglasses, stands in a parking lot and points, with a blue sky and clouds in the background.© AllstateA man in a suit and blue vest stands outside, looking up and throwing something into the air against a cloudy sky.© AllstateA man in a black coat and blue vest walks towards the camera, holding a bag and glasses, with a bus and other cars in the background.© AllstateA man in a fur-lined hood and suit winks and gestures with his fingers, as the word "CUSTOM" appears on screen in a dark setting.© AllstateA man in a black coat and blue vest walks towards the camera, putting on sunglasses, with a bus and people in the background.© AllstateA man with a beard and a blue jacket is driving a black car, looking surprised and slightly scared.© Allstate
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a celebrity endorsement parody

    Before you present an idea, you need to know who has done it, and how.

    Allstate “Mayhem” is built on a celebrity endorsement parody. Search the library by idea to see every spot that uses it.

    CeraVe “Michael CeraVe”© CeraVeHomes.com “Not Saying We're The Best”© Homes.comFruit of the Loom “Plastique”© Fruit of the LoomAllstate “Mayhem - Star of Your Team”© Allstate
    CeraVe · Homes.com · Fruit of the Loom · Allstate

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Allstate “Mayhem”?

Leo Burnett/Arc Worldwide and Starcom (SMG) created it for Allstate (2012).

What awards did Allstate “Mayhem” win?

2 awards, including Effie US 2012 Gold (Insurance) and NYF 2012 Silver — COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services: Financial / Investment Services (TV & Cinema).

What is the tagline of Allstate “Mayhem”?

“Allstate, you're in good hands”

Sources for the credits and awards

web.archive.orgeffie.orgs3.amazonaws.comyoutube.com