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Allianz “Stop The Drop” 2024

Allianz “Stop The Drop” (2024) is an Allianz commercial directed by Berresford Fern for F&B Huskies, produced by Motherland. It won 2 awards, including Kinsale Sharks 2024 Gold Film Craft (Ireland) - Best Child Direction.

A young girl, visibly upset, walks through various sports settings, culminating in her standing before a mountain of discarded sports equipment, highlighting the issue of children dropping out of sports.

Video: Motherland on Vimeo

Shot by shot

  1. A young female soccer player with braided hair, wearing a green and black jersey, looks sad and wipes her face in a locker room.© Allianz0:03
  2. A young female athlete in a maroon jacket walks across a misty green sports field at night, carrying a hockey stick and bag.© Allianz0:09
  3. A young female athlete in a green jersey and maroon jacket looks down, holding a red helmet under bright stadium lights at night.© Allianz0:11
  4. A young female athlete in a red jacket and blue skirt walks across a floodlit sports field at night, carrying a sports bag.© Allianz0:13
  5. A young female athlete, dressed in a maroon jacket and blue shorts, walks across a dark sports field at night, carrying a hurley stick and a bag.© Allianz0:16
  6. A young female athlete in a blue uniform and cleats walks across a grassy field at night, dropping a blue drawstring bag.© Allianz0:17
  7. A young female athlete walks across a grassy field littered with sports equipment at night, her legs and feet in focus.© Allianz0:20
  8. Swimming goggles lie on green grass, surrounded by other sports equipment, suggesting a break from activity.© Allianz0:20
  9. A young girl stands in a field of toys, looking at a massive mountain of discarded items under a dark, ominous sky.© Allianz0:31

Stills © Allianz. Made by F&B Huskies, Motherland and Berresford Fern.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Visual metaphor of discarded sports equipment representing children dropping out of sports.

Tagline: “You write it. We underwrite it.”

child's emotional journeyvisual metaphorstark contrastcall to actionslow-motion walk

The cut

Length
40 s
Shots
18
Average shot
2.2 s

What creatives use Allianz “Stop The Drop” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Allianz “Stop The Drop”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young female soccer player with braided hair, wearing a green and black jersey, looks sad and wipes her face in a locker room.© AllianzA young female athlete in a maroon jacket walks across a misty green sports field at night, carrying a hockey stick and bag.© AllianzA young female athlete in a green jersey and maroon jacket looks down, holding a red helmet under bright stadium lights at night.© AllianzA young female athlete in a red jacket and blue skirt walks across a floodlit sports field at night, carrying a sports bag.© Allianz
    Frames from Allianz “Stop The Drop”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Allianz “Stop The Drop” in order, with its length, framing and what happens in it.

    A young female soccer player with braided hair, wearing a green and black jersey, looks sad and wipes her face in a locker room.© AllianzA young female athlete in a maroon jacket walks across a misty green sports field at night, carrying a hockey stick and bag.© AllianzA young female athlete in a green jersey and maroon jacket looks down, holding a red helmet under bright stadium lights at night.© AllianzA young female athlete in a red jacket and blue skirt walks across a floodlit sports field at night, carrying a sports bag.© AllianzA young female athlete, dressed in a maroon jacket and blue shorts, walks across a dark sports field at night, carrying a hurley stick and a bag.© AllianzA young female athlete in a blue uniform and cleats walks across a grassy field at night, dropping a blue drawstring bag.© Allianz
    Length: 40 s · Shots: 18 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Allianz “Stop The Drop” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Allianz “Stop The Drop” commercial?

Berresford Fern directed it, produced by Motherland, for the agency F&B Huskies.

Which agency made Allianz “Stop The Drop”?

F&B Huskies created it for Allianz (2024).

What awards did Allianz “Stop The Drop” win?

2 awards, including Kinsale Sharks 2024 Gold Film Craft (Ireland) - Best Child Direction and Kinsale Sharks 2024 Silver Film Craft (Ireland) - Best Storytelling Direction.

What is the tagline of Allianz “Stop The Drop”?

“You write it. We underwrite it.”

Sources for the credits and awards

web.archive.org