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Allan Gray “Everything Comes Around” 2024

Allan Gray “Everything Comes Around” (2024) is an Allan Gray commercial directed by Sam Coleman for Accenture, produced by Patriot Films. It won one award: Ciclope 2024 Bronze Production Production Design.

A young jazz musician's journey through different eras, from humble beginnings to a celebrated performer, highlights the enduring power of passion and long-term dedication.

Video: Sam Coleman on Vimeo

Shot by shot

  1. A close-up, black and white shot of a trumpet and a glass of liquid resting on a surface, with a small mirror in the background.© Allan Gray0:01
  2. A black and white shot of a male musician in a white suit playing a trumpet on a stage, with the instrument reflecting light.© Allan Gray0:18
  3. A Black male trumpet player in a white suit performs on stage with a female singer and a bassist in a dimly lit club.© Allan Gray0:21
  4. A man in a white suit waves to a crowd of photographers and fans as he exits a building onto a busy city street at night.© Allan Gray0:27
  5. A young Black man in a white suit sits in the passenger seat of a car at night, looking out the window with city lights reflecting.© Allan Gray0:33
  6. A young man in a trench coat walks down a dark, foggy city street at night, looking up at the neon signs.© Allan Gray0:41
  7. A young Black man in a trench coat and tie looks around nervously as he walks through a busy city street at night.© Allan Gray1:05
  8. A Black couple in their 20s, dressed in casual attire, drives a convertible car down a city street, looking happy and engaged in conversation.© Allan Gray1:37
  9. A young man in a jacket hangs upside down from a subway car handrail, while other passengers sit or stand around him, in a black and white shot.© Allan Gray1:49
  10. Three young men in casual clothes dance energetically on a paved surface, with a blurred urban background and graffiti wall.© Allan Gray1:56
  11. An older Black man with short hair and a white long-sleeved shirt talks on a phone, looking concerned in a doorway of a home.© Allan Gray2:07
  12. A distinguished older Black man in a tuxedo adjusts his bow tie, reflected in a window overlooking a sparkling city skyline at night.© Allan Gray2:16

Stills © Allan Gray. Made by Accenture, Patriot Films and Sam Coleman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A musician's journey through time, showing how passion and dedication lead to success.

Tagline: “Give it time. Long-term investing.”

rags to richestime travel/passing erasmusical journeymentorship/inspirationperseverance pays offflashback/flashforward

The cut

Length
179 s
Shots
76
Average shot
2.4 s

What creatives use Allan Gray “Everything Comes Around” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Allan Gray “Everything Comes Around”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up, black and white shot of a trumpet and a glass of liquid resting on a surface, with a small mirror in the background.© Allan GrayA black and white shot of a male musician in a white suit playing a trumpet on a stage, with the instrument reflecting light.© Allan GrayA Black male trumpet player in a white suit performs on stage with a female singer and a bassist in a dimly lit club.© Allan GrayA man in a white suit waves to a crowd of photographers and fans as he exits a building onto a busy city street at night.© Allan Gray
    Frames from Allan Gray “Everything Comes Around”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Allan Gray “Everything Comes Around” in order, with its length, framing and what happens in it.

    A close-up, black and white shot of a trumpet and a glass of liquid resting on a surface, with a small mirror in the background.© Allan GrayA black and white shot of a male musician in a white suit playing a trumpet on a stage, with the instrument reflecting light.© Allan GrayA Black male trumpet player in a white suit performs on stage with a female singer and a bassist in a dimly lit club.© Allan GrayA man in a white suit waves to a crowd of photographers and fans as he exits a building onto a busy city street at night.© Allan GrayA young Black man in a white suit sits in the passenger seat of a car at night, looking out the window with city lights reflecting.© Allan GrayA young man in a trench coat walks down a dark, foggy city street at night, looking up at the neon signs.© Allan Gray
    Length: 179 s · Shots: 76 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a rags to riches

    Before you present an idea, you need to know who has done it, and how.

    Allan Gray “Everything Comes Around” is built on a rags to riches. Search the library by idea to see every spot that uses it.

    KFC “Obsession”© KFCNike “ONE OF A'KIND | A'JA WILSON”© NikeRiyadh Season “Crawford VS Madrimov - Everything or Nothing”© Riyadh SeasonSIMI Winery “Goodness from Grit”© SIMI Winery
    KFC · Nike · Riyadh Season · SIMI Winery

More commercials by Sam Coleman

  • NCEL "North Carolina Education Lottery - Moment Brooklyn" (2026) commercial still© NCELNCEL “North Carolina Education Lottery - Moment Brooklyn” 2026Dir. Sam Coleman · Cactus
  • Opel "Frontera" (2026) commercial still© OpelOpel “Frontera” 2026Dir. Sam Coleman
  • KFC South Africa "KFC Streetwise Original Feeds Original" (2025) commercial still© KFC South AfricaKFC South Africa “KFC Streetwise Original Feeds Original” 2025Dir. Sam Coleman · KFC Africa
  • Northwell Health "Master Pieces" (2025) commercial still© Northwell HealthNorthwell Health “Master Pieces” 2025Dir. Sam Coleman
  • Peroni "x Scuderia Ferrari - Salute Tifosi" (2024) commercial still© PeroniPeroni “x Scuderia Ferrari - Salute Tifosi” 2024Dir. Sam Coleman · Trouble Maker
  • KFC "Resist" (2023) commercial still© KFCKFC “Resist” 2023Dir. Sam Coleman

More from Accenture

  • Range Rover "Evoque - Shanghai" (2024) commercial still© Range RoverRange Rover “Evoque - Shanghai” 2024Dir. Boo George · Accenture

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Allan Gray “Everything Comes Around” commercial?

Sam Coleman directed it, produced by Patriot Films, for the agency Accenture.

Which agency made Allan Gray “Everything Comes Around”?

Accenture created it for Allan Gray (2024).

What awards did Allan Gray “Everything Comes Around” win?

1 awards, including Ciclope 2024 Bronze Production Production Design.

What is the tagline of Allan Gray “Everything Comes Around”?

“Give it time. Long-term investing.”

Sources for the credits and awards

awards.ciclopefestival.com