advertising agency
Serviceplan Group Middle East
Serviceplan Group Middle East is a advertising agency. FrameThrower's visual library has 14 of its commercials (2023–2026), cut shot by shot. The work includes spots for The Department of Culture and Tourism Abu Dhabi, Visa, BMW and BMW AGMC, directed by Nalle Sjöblad, Fernando Livschitz and Omar Hilal among others, produced with Deja Vu, Serviceplan Group Middle East and Deja Vu.
- 14
- Commercials in our library
- 2023–2026
- Active
01 · Featured
Serviceplan Group Middle East's most awarded commercial
© Visa
© Visa
© Visa
© Visa
© Visa
© VisaVisa “Upgraded” 2026
A man stuck in a middle seat on a chaotic flight to a soccer match uses Visa to upgrade to first class, escaping the madness and enjoying a luxurious journey.
Directed by Nalle Sjöblad · Serviceplan Group Middle East · Serviceplan Group Middle East
02 · Directors
Notable directors at Serviceplan Group Middle East
Who made the work, and how much of it won awards. From the credits on every spot.
- © VisaNalle Sjöblad5 spots · Visa “Upgraded”
© The Department of Culture and Tourism Abu DhabiFernando Livschitz3 spots · The Department of Culture and Tourism Abu Dhabi “Can't Wait to Winter”
© The Department of Culture and Tourism Abu DhabiOmar Hilal2 spots · The Department of Culture and Tourism Abu Dhabi “One Summer Isn't Enough - One”
© BMWGrigory Granovskiy1 spots · BMW “Suhail”
© ToyotaTibor Glage1 spots · Toyota “Saudi National Day”
© MINIHana El Sadek1 spots · MINI “AGMC - In Your Own Hands - Breast Cancer Awareness Campaign”
© Jameel MotorsportAnatol Trofimov1 spots · Jameel Motorsport “Riyadh Boulevard Drift”
03 · Clients
Serviceplan Group Middle East's clients
Every brand in the library, by award-winning work.
- The Department of Culture and Tourism Abu Dhabi2023
5 commercials
- Visa2026
3 commercials
- BMW2025–2026
2 commercials
- BMW AGMC2026
1 commercials
- Toyota2025
1 commercials
- MINI2024
1 commercials
- Jameel Motorsport2025
1 commercials
04 · Works with
Who Serviceplan Group Middle East works with
From the credits: the companies behind the spots, by number of spots.
Production companies Serviceplan Group Middle East hires
- Deja Vu4
- Serviceplan Group Middle East3
- Deja Vu3
- The Factory Production Studio2
- Mamma Team1
- Bigfoot Films1
05 · Work
Commercials by Serviceplan Group Middle East
Our visual library has 14 Serviceplan Group Middle East commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© VisaVisa “Upgraded” 2026
© VisaVisa “Perfect Colors” 2026
© VisaVisa “Right Bus” 2026
© BMWBMW “M - Get Even With Corners” 2026
© BMW AGMCBMW AGMC “Get Even With Corners” 2026Most awarded
- © VisaVisa “Upgraded” 2026Dir. Nalle Sjöblad · Serviceplan Group Middle East
- © VisaVisa “Perfect Colors” 2026Dir. Nalle Sjöblad · Serviceplan Group Middle East
- © VisaVisa “Right Bus” 2026Dir. Nalle Sjöblad · Serviceplan Group Middle East
- © BMWBMW “M - Get Even With Corners” 2026Dir. Nalle Sjöblad · Serviceplan Group Middle East
- © BMW AGMCBMW AGMC “Get Even With Corners” 2026Dir. Nalle Sjöblad · Serviceplan Group Middle East
- © BMWBMW “Suhail” 2025Dir. Grigory Granovskiy · Serviceplan Group Middle East
- © ToyotaToyota “Saudi National Day” 2025Dir. Tibor Glage · Serviceplan Group Middle East
- © Jameel MotorsportJameel Motorsport “Riyadh Boulevard Drift” 2025Dir. Anatol Trofimov · Serviceplan Group Middle East
- © MINIMINI “AGMC - In Your Own Hands - Breast Cancer Awareness Campaign” 2024Dir. Hana El Sadek · Serviceplan Group Middle East
- © The Department of Culture and Tourism Abu DhabiThe Department of Culture and Tourism Abu Dhabi “One Summer Isn't Enough - One” 2023Dir. Omar Hilal · Serviceplan Group Middle East
© The Department of Culture and Tourism Abu DhabiThe Department of Culture and Tourism Abu Dhabi “One Summer Isn't Enough - Two” 2023Dir. Omar Hilal · Serviceplan Group Middle East- © The Department of Culture and Tourism Abu DhabiThe Department of Culture and Tourism Abu Dhabi “Can't Wait to Winter” 2023Dir. Fernando Livschitz · Serviceplan Group Middle East
© The Department of Culture and Tourism Abu DhabiThe Department of Culture and Tourism Abu Dhabi “Can't Wait to Winter - Dawood and Hassan” 2023Dir. Fernando Livschitz · Serviceplan Group Middle East
© The Department of Culture and Tourism Abu DhabiThe Department of Culture and Tourism Abu Dhabi “Can't Wait to Winter” 2023Dir. Fernando Livschitz · Serviceplan Group Middle East
06 · For producers
What producers use Serviceplan Group Middle East's page for
01Who Serviceplan Group Middle East hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Serviceplan Group Middle East's 14 commercials, spot by spot.
© Visa© Visa© Visa© BMWNalle Sjöblad · Fernando Livschitz · Omar Hilal02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Serviceplan Group Middle East's work by year, brand and award in one place, and the companies with a similar body of work.
© Transport for London
© Reporters Without Borders
© DoorDash
© VodafoneSimilar: M&C Saatchi, INNOCEAN, Wieden+Kennedy
07 · Questions
About Serviceplan Group Middle East
What commercials has Serviceplan Group Middle East made?+
14 in the library, 2023–2026, including Visa “Upgraded”, Visa “Perfect Colors”, Visa “Right Bus” and BMW “M - Get Even With Corners”.
Which directors does Serviceplan Group Middle East work with?+
Nalle Sjöblad (5), Fernando Livschitz (3), Omar Hilal (2), Grigory Granovskiy (1), Tibor Glage (1) and Hana El Sadek (1).
Who are Serviceplan Group Middle East's clients?+
In the library: The Department of Culture and Tourism Abu Dhabi (5 commercials, 2023–2023), Visa (3 commercials, 2026–2026), BMW (2 commercials, 2025–2026), BMW AGMC (1 commercials, 2026–2026), Toyota (1 commercials, 2025–2025) and MINI (1 commercials, 2024–2024).
08 · Discover
Other agencies with similar work
Not connected to Serviceplan Group Middle East: matched by the ideas, tone and categories of their commercials.
