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Ace & Tate “Take Another Look” 2020

Ace & Tate “Take Another Look” (2020) is an Ace & Tate commercial directed by Thessa Meijer, produced by Halal. It won one award: Young Director Award 2020 Silver Screen — Commercial.

This ad for Ace & Tate eyewear encourages viewers to "take another look" at the world, showcasing diverse individuals and surreal imagery to highlight new perspectives and creativity.

Video: Thessa Meijer on Vimeo

Shot by shot

  1. A blonde woman with clear glasses smiles as dark-skinned hands remove from her eyes, with the brand logo overlaid.© Ace & Tate0:00
  2. A person with white hair and glasses looks through a finger circle, with their eye visible through the lens.© Ace & Tate0:03
  3. A person in a brown suit and skirt, with no head, lies on a concrete bench, surrounded by green foliage and yellow rectangles on the ground.© Ace & Tate0:06
  4. A man in a red shirt and jacket adjusts his glasses while looking directly at the camera, standing against a concrete wall with geometric patterns.© Ace & Tate0:10
  5. A person in a bright pink suit and glasses stands in a corner, with their hand on their chest, as animated legs walk on the walls around them.© Ace & Tate0:11
  6. Four car tires are arranged on a grey asphalt road with white markings, creating an abstract and minimalist composition.© Ace & Tate0:14
  7. A person with dark skin and a maroon jacket plays a red concertina, with their hands visible on the instrument.© Ace & Tate0:17
  8. A person with dark hair holds a black corrugated object in front of their face, obscuring it, in an interior setting.© Ace & Tate0:20
  9. A young woman with platinum blonde hair and round glasses looks up, with sunlight reflecting in her lenses, in an outdoor setting.© Ace & Tate0:22
  10. A person with dreadlocks and glasses looks through a magnifying glass, distorting their face, in a bright, hazy outdoor setting.© Ace & Tate0:27
  11. A woman in a blue outfit and glasses looks at the camera, surrounded by disembodied legs wearing colorful socks in a concrete hallway.© Ace & Tate0:30
  12. A person with dreadlocks and clear glasses frames their eye with their hands, looking directly at the camera against a green background.© Ace & Tate0:33

Stills © Ace & Tate. Made by Halal and Thessa Meijer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

See the world differently with Ace & Tate glasses.

Tagline: “Take another look.”

surrealismvisual metaphordiverse castplayful absurditydirect addressartistic expression

The cut

Length
41 s
Shots
41
Average shot
1.0 s

What creatives use Ace & Tate “Take Another Look” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ace & Tate “Take Another Look”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person with white hair and glasses looks through a finger circle, with their eye visible through the lens.© Ace & TateA person in a brown suit and skirt, with no head, lies on a concrete bench, surrounded by green foliage and yellow rectangles on the ground.© Ace & TateA man in a red shirt and jacket adjusts his glasses while looking directly at the camera, standing against a concrete wall with geometric patterns.© Ace & TateA person in a bright pink suit and glasses stands in a corner, with their hand on their chest, as animated legs walk on the walls around them.© Ace & Tate
    Frames from Ace & Tate “Take Another Look”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ace & Tate “Take Another Look” in order, with its length, framing and what happens in it.

    A person with white hair and glasses looks through a finger circle, with their eye visible through the lens.© Ace & TateA person in a brown suit and skirt, with no head, lies on a concrete bench, surrounded by green foliage and yellow rectangles on the ground.© Ace & TateA man in a red shirt and jacket adjusts his glasses while looking directly at the camera, standing against a concrete wall with geometric patterns.© Ace & TateA person in a bright pink suit and glasses stands in a corner, with their hand on their chest, as animated legs walk on the walls around them.© Ace & TateFour car tires are arranged on a grey asphalt road with white markings, creating an abstract and minimalist composition.© Ace & TateA person with dark skin and a maroon jacket plays a red concertina, with their hands visible on the instrument.© Ace & Tate
    Length: 41 s · Shots: 41 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Ace & Tate “Take Another Look” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Ace & Tate “Take Another Look” commercial?

Thessa Meijer directed it, produced by Halal.

What awards did Ace & Tate “Take Another Look” win?

1 awards, including Young Director Award 2020 Silver Screen — Commercial.

What is the tagline of Ace & Tate “Take Another Look”?

“Take another look.”

Sources for the credits and awards

youngdirectoraward.awardsengine.comAds of the World